Privacy Policy - SIDEUP Egypt

01Who we are

SIDEUP is a technology platform that connects businesses in Egypt with leading courier companies from one dashboard. SIDEUP is a registered Egyptian company (Commercial Registry No. 97965) headquartered in Maadi, Cairo (“SIDEUP”, “we”, “us”).

For personal data about you as a merchant, visitor or applicant, SIDEUP acts as the data controller. For personal data about your customers that you submit to create shipments, SIDEUP processes that data on your behalf and on your instructions, to deliver the services you request.

02Scope of this policy

This policy applies to our website, the SIDEUP merchant portal, our iOS and Android apps, our integrations and API, and any communication you have with us - including email, phone and WhatsApp. It should be read together with our Terms and Conditions.

03The data we collect

We only collect what we need to run your shipping operation and meet our legal obligations:

Account detailsYour name, business name, email, phone number and portal login.

Business verificationNational ID, commercial registry and tax card, used to verify your business.

Payout detailsBank account or mobile wallet details, used to transfer your COD.

Shipment dataYour customers’ name, phone number, address, order contents and COD amount.

Device & usage dataIP address, browser, device type and how you use our website, portal and apps.

CommunicationsMessages, calls and emails with our team, including WhatsApp order confirmations.

04How we use your data

To create and manage your SIDEUP account and verify your business.

To book, route and track your shipments with our courier partners.

To collect cash on delivery and transfer your COD to your bank account or wallet.

To manage returns and reverse (exchange) shipments.

To confirm orders with your customers, for example via WhatsApp, when you use this service.

To handle protection claims for lost or damaged shipments.

To provide support, prevent fraud and keep our platform secure.

To improve our services and, with your consent, send you relevant updates and offers.

05Legal basis for processing

In line with Egypt’s Personal Data Protection Law No. 151 of 2020 and its Executive Regulations, we process personal data only where we have a lawful basis:

ContractTo provide the shipping, COD and related services you signed up for.

Legal obligationTo meet tax, accounting, anti-fraud and other requirements under Egyptian law.

Legitimate interestTo secure our platform, prevent fraud and improve our services - never overriding your rights.

ConsentFor marketing and optional features. You can withdraw consent at any time.

06Who we share data with

We never sell your personal data or your customers’ data.

We share only what each party needs to do its job:

Courier partnersSMSA, J&T Express, PDC, Aramex, Mylerz and FedEx receive recipient and parcel details to deliver and return shipments.

Banks & payment providersTo transfer your COD and process online payments.

Store platforms you connectShopify, WooCommerce, Salla, Zid, EasyOrders or the API - only when you choose to integrate them.

Technology providersHosting, messaging, analytics and support tools that help us run SIDEUP, under strict confidentiality.

Protection partnersTo assess and pay protection claims, where you are subscribed to a plan.

AuthoritiesWhen required by Egyptian law, a court order or to protect the rights and safety of SIDEUP, our merchants or others.

07International transfers

Your data is primarily processed in Egypt. Some of our technology providers (for example, cloud hosting or messaging services) may process data outside Egypt. When this happens, we only transfer data as permitted by Egyptian law, to providers that offer an adequate level of protection, and under written agreements that require them to keep it secure and confidential. International shipments naturally require sharing recipient details with the courier and customs authorities in the destination country.

08How long we keep data

Account dataFor as long as your account is active, and afterwards for the period required by law.

Shipment & COD recordsFor the period required under Egyptian tax and commercial law.

Marketing dataUntil you unsubscribe or withdraw your consent.

Website analyticsUsually no longer than 24 months.

When data is no longer needed, we securely delete or anonymise it.

09How we protect your data

EncryptionData is encrypted in transit, and access to the portal is protected.

Access controlOnly staff who need data for their role can access it.

Secure infrastructureFirewalls, monitoring and regular updates protect our systems.

Security by designSecure coding practices and hardened systems from day one.

Trained teamRegular data-protection and security awareness training.

Partner agreementsCouriers and providers are bound by confidentiality obligations.

Please keep your portal password confidential and never share it. If you believe your account has been accessed without permission, contact us immediately at partners@sideup.co.

10Your rights

Under Egyptian data protection law, you have the right to:

Know & accessKnow what data we hold about you and get a copy.

CorrectAsk us to fix data that is inaccurate or incomplete.

DeleteAsk us to erase data we no longer need to keep.

RestrictAsk us to limit how we use your data in certain cases.

ObjectObject to processing based on legitimate interest or for marketing.

Withdraw consentChange your mind at any time, without affecting past processing.

Be notifiedBe informed of any personal data breach that affects you, as required by law.

To exercise any right, email partners@sideup.co with the subject “Privacy request”. We may ask you to verify your identity, and we will respond within the timeframe required by law. If you are not satisfied with our response, you may complain to Egypt’s Personal Data Protection Center.

If you are a customer of one of our merchants, please contact that merchant first - we will support them in handling your request.

11Cookies and analytics

We use essential cookies to keep you signed in and keep the portal secure, and analytics cookies (such as Google Analytics) to understand how our website is used and improve it. Advertising cookies are used only to measure and improve our campaigns. You can control or delete cookies at any time from your browser settings; blocking essential cookies may stop parts of the portal from working.

12Marketing communications

We send product updates, tips and offers by email or WhatsApp only where you have agreed or where they relate to services you already use. Every marketing email includes an unsubscribe link, and you can opt out at any time by contacting us. Service messages about your shipments and COD transfers are not marketing and will continue while your account is active.

13Children

SIDEUP is a business service for merchants and registered businesses. It is not intended for anyone under 18, and we do not knowingly collect their personal data.

14Changes to this policy

We review this policy regularly and update it when our services or the law change. The version number and effective date at the top of this page always show the latest version. For significant changes, we will notify merchants by email or in the portal before they take effect.

Questions about your data?

SIDEUP · Commercial Registry No. 97965 · Maadi, Cairo, Egypt

partners@sideup.co